Ooba

Campaign Overview

Ooba is an industry leader when it comes to complete homeownership solution and take pride in delivering great service, whether it is telephonically, face-to-face or online. Previously known as Mortgage SA, Ooba wanted to create awareness about their re-branding. They utilised print, radio and outdoor media to achieve this goal and approached the online marketing gurus from AlterSage to assist them with their Internet strategy.

The AlterSage head office is based in Cape Town, however they consult to clients locally and internationally. Their services include eNewsletters, Online PR, Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Social Media, Affiliate Marketing and Conversion Analytics to name a few. For Ooba, AlterSage is creating and implementing a unique SEO strategy and PPC campaign. This will enhance Ooba’s online presence as well as create awareness for the new brand in a medium where more of their consumers are actively growing on a daily basis.