04.26.06
Reinvention
Many people have been telling me to try out the new Ask.com. It seems that since Jeeves retired, Ask has really stepped up into the realm of search.
For SEOs out there this is a handy little tool to incorporate as part of your keyword research as it provides basic related search phrases to your query based on what people have searched for in the Ask database. Also their IQ, or interesting queries page (although not new in terms of what it represents), is well, interesting. One can view the top search phrases for the week, top news searches and top advancing searches for the week.
Coming back to multi-channel marketing in terms of offline collaborating with online. Years ago when Google popularized search, the traditional media industry was peeved. More and more clients were diverging their marketing budget spend to the online arena and it became a battle for budgets.
I’ve always tried to convince clients that it should not be a battle between online and offline, but rather a combined effort. They would receive much more “bang for their buck†that way.
With Google’s latest endeavours into the more traditional media such as print and radio, it seems to have everyone on the run again.Â
But Google should not be viewed as a threat. It should be seen as the bigger brother in the advertising community. Is it not in fact just a large advertising / marketing company itself?
This may just be the way for old-school media to diversify their revenue streams, and a way for online marketers to benefit from the more traditional media being able to fill in the gap.
I’d recommend that agencies start paying attention to the potential of JVs with online marketing specialists and vice versa. Seek out a specialist and arrange an introduction over a cup of coffee. I enjoy a good latte by the way 