05.09.06
News and Views
I don’t have many publication subscriptions, but recently I signed up to Revenue Magazine’s Digital Publication and my first copy arrived today. Most of you probably know this magazine inside out, but for those that like me are usually too busy with the nitty-gritty and often don’t have time to read magazine’s of any kind, this one touches on just about everything in the eMarketing space and is a pretty good read. One of the names that you’ll be sure to recognise is that of Mike Moran – IBM engineer and manager. Â
His first article for Revenue titled “The Search Tug of War†is a gripping read. It was really about Affiliates vs Merchants, conversion tracking dilemmas etc, but some of my favourite extracts include: “Search engines are complicated little beasts, but a little knowledge can give you a leg up on your competition.â€, and “Search marketing is a big business now…also one of the biggest ways that merchants drive traffic to their sites…they are keenly aware of the competition…and are starting to take action…beefing up their organic search marketing effortsâ€.
(Just to be clear, I left out some bits in between for greater impact. )
It always astounds me how many people there still are that are blissfully unawares of what a powerful medium this has become and just exactly what kind of role “online presence†will play in the future. To grab another quote from his article “Some were embarrassed to find that their affiliates ranked ahead of them, even for searches containing their own brand names.â€
This just brings me to emphasise again the importance of not only having a well optimised and marketed website that brings in qualified traffic, but a user-friendly site that converts that traffic when it gets there.