06.22.06
MSN Launches Analytics Site
Today MSN unveiled their new analytics site for (paid) Search marketers - AdLabs, sprung from this year’s earlier AdCenter release. It has been designed as an additional research site with online tools to make strategising keywords for campaigns easier.
With tools available for four classifications of paid arena, including: Paid Search, Contextual Advertising, Behavioural Targeting and Emerging Markets, this adds another great resource to the SEO’s research library alike.
A few of the tools that are currently available are:
- Search Funnels - to analyze and visualize user search sequences in the form of funnels.
- Keyword Categorization Engine - to classify words into categories. For example, when a user types the word “camera” into the keyword categorization engine, a list of 15 categories appears in order of likely relevance; “lifestyle/hobbies” is at the top of the list, while “personal/health” is at the bottom.
- Demographics Prediction - Predict a user’s age, gender, and other demographic information, based on his or her online behaviour.
- Keyword Group Detection - Given a word or phrase, find a set of similar words.
According to Media Post Publications, the site will initially contain data for about 10 000 keywords which will grow to more than 10 million keywords in the next several months.