06.09.06
Local Learning Curve
On Wednesday I attended an Internet Marketing and PR Seminar at the Winchester Mansions Hotel in Sea Point presented by Sally Falkow (Expansion Plus) and Leon Lategan (Purple Cow).
It had a relatively good turn-out for an event that was not that widely publicized ironically enough. There were about 40 people, mostly representing PR agencies. There were one or two representatives from the web development sector; MSN.co.za and even Ogilvy – all the way from their Durban office (no Ogilvy Cape Town attendees 
)!
Sally covered:
- An overview of the shifts in media consumption
- Consumer Generated Media
- Making Your Website A Marketing and PR Tool
- Examples of before-and-after sites
Leon covered:
- SEO and SEM with the focus on the growth of the search engines and the importance of search as a branding and marketing tool
It was a good day albeit long (from 08.30 till 18.30), but the folks of the Winchester took really good care of us and fed us very well with sufficient breaks between sessions.
Having spoken with these attendees it became very clear how much we SEMs take for granted as regards our technologies. Some people that attended had no idea of the great power that SEM wields on the web, needless to say RSS, Blogs or even Online Reputation Management.
I definitely am keen to attend and even more so to participate in further such events locally. After all, the more events we host the more informed agencies become which in turn results in more work for Online Marketing Strategists like me.
On a Personal Note:
I bet you’ve been wondering where my new revamped site and service offerings are? I should be finalizing the designs and content over the next two weeks and then hopefully have the final site live by the end of June. Until that time, should you require any advice or would like to find out more about my offerings, please do not hesitate to contact me.