05.23.07
Action vs Reaction
I read a really interesting article on MSN vs Google the other day. What with the whole Google-DoubleClick thing, of course MSN has to reciprocate and get themselves on the level playing field once again.
Microsoft has said it would acquire aQuantive for $6-billion. This would effectively be one of its largest buys to date “to expand its push into Internet advertising through aQuantive’s tools for serving up online ads and tracking their impact.
The price just reflects the desperation that MSN must be feeling at this time towards Google’s purchase of DoubleClick which set them back a mere $3,1-billion. Yahoo had shortly after the purchase also followed in the Google steps and bought the further 80 percent of Right Media it did not already own for $680-million.
I especially loved a little phrase by ‘Toan Tran’ a Morningstar analyst who said that he is “..worried that Microsoft has Google tunnel vision.
All the recent purchases, it is clear the Multi-Channel Marketing is the way to go. How could it not be? The essence of Marketing is to be where your target audience will find you.
The web, cell phones, mobile games, TV, Radio, Print.