03.23.08

2nd Annual New Media Marketing Conference

Posted in Online Marketing, AlterSage, Events at 4:17 pm by Christine

Tuesday, the 25th of March will be the start of the 2nd Annual New Media Marketing Conference held in Joburg.

This is a four day conference of which two days will be filled with hands-on workshops. The entire conference is geared at “how to gain the competitive edge in today’s digital space“.

Anything from getting to know the Industry Jargon to latest viral and mobile strategies. Once again Social Networks, and how to monetize them, are a hot topic.

AlterSage will be attending and also hosting one of the workshops for this conference. The workshops aim to help put to practice what the delegates had learned throughout the previous days’ sessions.

AlterSage will specifically be aiming to help you structure your wider Online Media Campaign by providing you with the Online and Social Media Marketing How To’s. Ammunition to cast your net wide, yet targeted.

We’ll help you work through some of the questions you have about various online marketing strategies, or could help you shed some light on specific search engine marketing related queries that you have perhaps been experiencing in your existing campaigns.

For those not attending the Conference, I am looking forward to attending the Joburg 27 Dinner and bumping into a few of the CapeTown 27 regulars, and also meeting the Jozie geeks in person ;)

03.13.08

AOL acquires Bebo Social Network

Posted in Online Marketing, Social Media at 4:10 pm by Christine

This was of course the big news making the rounds today. AOL is apparently to pay $850 million to purchase the social network.

With MS investing a pretty penny (1.6 percent stake for $240 million) for Facebook, it was invevitable that another SE should invest in what is a very upcoming Social network - Bebo.

And by SE I mean, Google does of course own a percentage of AOL (back in 2005 it bought 5%) …so besides Orkut.com, now Bebo.com, which is making a bit of noise as the fast contender to FB.

We have already seen quite a bit of interest in the world of Application development enquiries for specifically Bebo…

Bebo itself is not that small with a global membership of more than 40 million users already, but according to statistics it does still fall behind on daily, and even monthly visits compared to FaceBook and MySpace.

Read more in the article which details a little further on the AOL Bebo investment.

Are you a Candidate for Disconnect Anxiety?

Posted in General at 3:45 pm by Christine

I am…

This is a great little article on disconnect anxiety courtesy of AlterSage copywriter Lulie who is trying to tell me something… ;)

If you can tick yes to at least 8 of these you might be a candidate too:

  1. Strongly or somewhat agree with the statement “My cell phone goes everywhere I go?”
  2. Use your wireless device “frequently” at home instead of your home phone?
  3. Strongly or somewhat agree with the statement “When I leave home without my cell phone, I feel cut off”?
  4. Spend four hours or more using the Internet—work or personal—per day on average?
  5. Used IM (instant messenger) in the last week?
  6. Have a Facebook profile that you visit at least once a day?
  7. Strongly agree with the statement “The world is not as safe as it used to be”?
  8. Used a laptop in your living room or bedroom in the last week?
  9. Text-messaged on a regular cell or sent email using a BlackBerry, Treo or similar in the evenings or the weekend in the last week?

…but that also makes at least 95% of everyone that I know candidates too ;)

 

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