The Yahoo! and Twitter Partnership

Thursday, February 25th, 2010
Posted in Search, Social Media at 11:20 am by Carla Fourie

Yahoo! and Twitter have reached an agreement that will allow Yahoo! to integrate Twitter with a number of its websites like Yahoo! Sport, Yahoo! News and others. Yahoo! has a global network of 600 million users and formed a similar partnership with Facebook last December that allows Yahoo! users to share Flickr photos on Facebook as well as view and send status updates from Yahoo! websites.


The increasing popularity of social networking websites is clearly visible by Twitter’s growth. In 2007 Twitter processed about 5,000 tweets per day. This number has grown by 1,400% and according to Twitter they are now processing about 50-million tweets per day.


Google and Bing integrated real-time Twitter results with their search results months ago. A little late to the party, Yahoo! announced the partnership via cryptic clues on their Twitter profile.


According to Mashable.com the partnership between Yahoo! and Twitter means:


  • Yahoo! users will be able to access their Twitter feed via Yahoo! and see the most recent tweets in their Twitter feed
  • Yahoo! will become a Twitter client thus allowing users to update their Twitter status and share content from Yahoo!
  • Twitter results will be integrated with Yahoo! Search (with immediate effect)


If you are a Yahoo! user, will you make use of the new Yahoo! / Twitter service? Read the formal announcements by both parties on Twitter’s blog and Yahoo’s website.


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