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	<title> &#187; AlterSage</title>
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		<title>Talking soccer and SEM</title>
		<link>http://www.altersage.com/blog/2010/01/talking-soccer-and-sem/</link>
		<comments>http://www.altersage.com/blog/2010/01/talking-soccer-and-sem/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 08:05:10 +0000</pubDate>
		<dc:creator>AlterSage</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1343</guid>
		<description><![CDATA[It’s 2010 – the year that South Africans have been breathlessly anticipating since 2004. We’ve had six years to prepare, and now, with a few months to go until the kick-off of the FIFA World Cup, South Africans are white-knuckled with excitement at the prospect. What a lot of people aren’t thinking about, though, is [...]]]></description>
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		<title>Does PageRank matter?</title>
		<link>http://www.altersage.com/blog/2009/12/does-pagerank-matter/</link>
		<comments>http://www.altersage.com/blog/2009/12/does-pagerank-matter/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 10:00:53 +0000</pubDate>
		<dc:creator>AlterSage</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1313</guid>
		<description><![CDATA[Until quite recently, I thought that PageRank mattered a lot when it came to how Google ranks pages in its SERPs. Well, it does matter, along with the other 200 factors Google considers when ranking pages. What seems more important is relevance. When a colleague of mine pointed out the difference between authority and relevance, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google says sorry… that you feel that way</title>
		<link>http://www.altersage.com/blog/2009/11/google-says-sorry-that-you-feel-that-way/</link>
		<comments>http://www.altersage.com/blog/2009/11/google-says-sorry-that-you-feel-that-way/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 07:27:57 +0000</pubDate>
		<dc:creator>AlterSage</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google CV]]></category>
		<category><![CDATA[michelle obama]]></category>
		<category><![CDATA[online pr]]></category>
		<category><![CDATA[online reputation management]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1267</guid>
		<description><![CDATA[Google was back in the news last week after several users complained about “offensive” content on the search engine – specifically, defamatory images of America’s first lady. Google immediately rolled out an apology, explaining that sometimes, offensive or inappropriate search results slip through the cracks – or more accurately, shoot up the ranks – to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Wonder Wheel</title>
		<link>http://www.altersage.com/blog/2009/11/google-wonder-wheel/</link>
		<comments>http://www.altersage.com/blog/2009/11/google-wonder-wheel/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 06:40:50 +0000</pubDate>
		<dc:creator>AlterSage</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[AlterSage]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[keyword tools]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[pay per click advertising]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1243</guid>
		<description><![CDATA[I recently came across a handy tool that will make expanding on relevant key-phrases much easier. When implementing a PPC campaign it’s of vital importance to consider how users will go about searching for what you are marketing. Choosing relevant search queries and including them in your keyword strategy will, amongst other factors, determine how [...]]]></description>
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		<title>New Adwords Tools</title>
		<link>http://www.altersage.com/blog/2009/11/new-adwords-tools/</link>
		<comments>http://www.altersage.com/blog/2009/11/new-adwords-tools/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 09:33:35 +0000</pubDate>
		<dc:creator>AlterSage</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[pay per click advertising]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1235</guid>
		<description><![CDATA[Google is continually finding ways to make Adwords campaigns more effective by rolling out various tools to help enhance PPC campaigns. Why would Google be so eager to help you spend less per click whilst you increase conversions? Surely they would want you to spend more? Google is smart! They definitely want to make money [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>What will an online search reveal about your brand?</title>
		<link>http://www.altersage.com/blog/2009/11/what-will-an-online-search-reveal-about-your-brand/</link>
		<comments>http://www.altersage.com/blog/2009/11/what-will-an-online-search-reveal-about-your-brand/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 08:35:01 +0000</pubDate>
		<dc:creator>AlterSage</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1164</guid>
		<description><![CDATA[I had a disappointing restaurant experience this weekend, and it compelled me to take to the Net to see what others had to say about the establishment. Googling the restaurant&#8217;s name brought up some interesting results: Its own website ranks well, but on the same results page are links to various restaurant-related websites, as well [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>AlterSage Web Copywriting Gets a Once Over</title>
		<link>http://www.altersage.com/blog/2009/11/altersage-web-copywriting-gets-a-once-over/</link>
		<comments>http://www.altersage.com/blog/2009/11/altersage-web-copywriting-gets-a-once-over/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 07:00:52 +0000</pubDate>
		<dc:creator>AlterSage</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO Copywriting]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1153</guid>
		<description><![CDATA[This month, AlterSage has focused strongly on delivering high-quality web copy. We&#8217;ve always delivered a high standard of content, but it can be challenging to find the inspiration to be engaging and write clear, concise and persuasive web copy &#8211; particularly when you&#8217;re covering the same subject matter time and again. The many articles, web [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Convincing SEO copy is still the best marketing tool at your fingertips</title>
		<link>http://www.altersage.com/blog/2009/10/convincing-seo-copy-is-still-the-best-marketing-tool-at-your-fingertips/</link>
		<comments>http://www.altersage.com/blog/2009/10/convincing-seo-copy-is-still-the-best-marketing-tool-at-your-fingertips/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 14:56:17 +0000</pubDate>
		<dc:creator>AlterSage</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO Copywriting]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1139</guid>
		<description><![CDATA[You&#8217;ve heard it uttered time and again &#8211; &#8220;content is king&#8221;. A cliché? Perhaps &#8211; but the funny thing about clichés is that they&#8217;re usually true. So before you brush this little chestnut aside and opt to add a glut of unoriginal, poorly-written SEO content to your site, consider the following: Duplicate content doesn&#8217;t rank. [...]]]></description>
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		<title>SEO Journey</title>
		<link>http://www.altersage.com/blog/2009/02/seo-journey/</link>
		<comments>http://www.altersage.com/blog/2009/02/seo-journey/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 12:47:04 +0000</pubDate>
		<dc:creator>AlterSage</dc:creator>
				<category><![CDATA[Article Resources]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=277</guid>
		<description><![CDATA[Working in the fast-paced search engine marketing industry, I have often been faced with the question: &#8220;Where exactly does SEO fit into web site development?&#8221; The relevance of SEO cannot be overestimated. Increasingly, webmasters and site owners alike are beginning to realize the importance of optimizing a site to increase rankings on search engine results [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Seismic Shift in Internet Age Mass</title>
		<link>http://www.altersage.com/blog/2009/02/internet-demographics/</link>
		<comments>http://www.altersage.com/blog/2009/02/internet-demographics/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 05:37:37 +0000</pubDate>
		<dc:creator>AlterSage</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.altersage.com/blog/?p=204</guid>
		<description><![CDATA[A great statistic fueled article by MediaPost that contrary to the image of Generation Y as being the &#8216;Net Generation,&#8217; internet users in their 20s do not dominate every aspect of online life. Some gems in the article include that according to surveys through 2008 by the Pew Internet and American Life Project, larger percentages [...]]]></description>
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