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	<title> &#187; Email Marketing</title>
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		<title>Email Marketing Best Practises</title>
		<link>http://www.altersage.com/blog/2010/02/email-marketing-best-practises/</link>
		<comments>http://www.altersage.com/blog/2010/02/email-marketing-best-practises/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 08:05:00 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1609</guid>
		<description><![CDATA[We&#8217;ve been talking a lot about Email Marketing this month on the AlterSage blog. We&#8217;ve covered a diverse number of topics including Email Marketing mistakes to avoid, how to drive ROI from Email Marketing and how to stimulate customer engagement. Now to round off this series of blog posts we thought it&#8217;d be a good [...]]]></description>
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		<title>Email Marketing Case Study – Intrawest</title>
		<link>http://www.altersage.com/blog/2010/02/email-marketing-case-study-intrawest/</link>
		<comments>http://www.altersage.com/blog/2010/02/email-marketing-case-study-intrawest/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 06:33:28 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1532</guid>
		<description><![CDATA[Intrawest controls a number of resorts in North America. With its large portfolio, Intrawest has become the leader in experiential destination resorts in this region. The company started in 1976 as a residential and urban real estate firm and has evolved over the years include holiday resorts “where amazing experiences happen.” Intrawest use Email Marketing [...]]]></description>
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		<title>CRM is the secret to increased ROI from Email Marketing</title>
		<link>http://www.altersage.com/blog/2010/02/crm-is-the-secret-to-increased-roi-from-email-marketing/</link>
		<comments>http://www.altersage.com/blog/2010/02/crm-is-the-secret-to-increased-roi-from-email-marketing/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 13:13:59 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1525</guid>
		<description><![CDATA[Email Marketing is one of the most effective Customer Relationship Management (CRM) marketing tools and can be used very effectively to improve customer perception of, and engagement with, your brand. Wikipedia defines Customer Relationship Management as: &#8220;a broadly recognized, widely-implemented strategy for managing and nurturing a company&#8217;s interactions with customers and sales prospects. It involves [...]]]></description>
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		<title>Email Marketing mistakes to avoid</title>
		<link>http://www.altersage.com/blog/2010/02/email-marketing-mistakes-to-avoid/</link>
		<comments>http://www.altersage.com/blog/2010/02/email-marketing-mistakes-to-avoid/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 07:12:50 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1521</guid>
		<description><![CDATA[As part of customer relationship management (CRM), Email Marketing is a notable yet delicate tool that should be used with great care. As a general rule, there are a few well-known email marketing mistakes to avoid including: Sending marketing emails and newsletters to individuals that have not opted to receive marketing communications from you Selling [...]]]></description>
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		<title>How to Grow your Email Marketing Subscriber Lists</title>
		<link>http://www.altersage.com/blog/2010/02/grow-your-email-marketing-subscriber-lists/</link>
		<comments>http://www.altersage.com/blog/2010/02/grow-your-email-marketing-subscriber-lists/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 09:03:02 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1513</guid>
		<description><![CDATA[As we’ve discussed in previous posts, Email Marketing is a very effective way to speak directly to your customers and clients, ultimately driving engagement which increases leads and sales. But of course, in order for Email Marketing to be successful, targeted messages need to reach the right people. Part of what makes email marketing unique [...]]]></description>
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		<title>Tips for more effective Email Marketing</title>
		<link>http://www.altersage.com/blog/2010/02/tips-for-effective-email-marketing/</link>
		<comments>http://www.altersage.com/blog/2010/02/tips-for-effective-email-marketing/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 06:44:06 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1505</guid>
		<description><![CDATA[Email Marketing should form an integral part of your marketing strategy, as it’s a great tool for establishing relationships, loyalty and ongoing communication with customers. Every brand, no matter how big or small, can benefit from Email Marketing. Below we have listed a few tips to help you make the most of your Email Marketing [...]]]></description>
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		<title>Customer Engagement &#8211; The best way to get more out of Email Marketing</title>
		<link>http://www.altersage.com/blog/2010/02/customer-engagement-get-more-from-email-marketing/</link>
		<comments>http://www.altersage.com/blog/2010/02/customer-engagement-get-more-from-email-marketing/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 08:02:08 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1477</guid>
		<description><![CDATA[Email marketing is still one of the most powerful (proverbial) arrows in the eMarketer’s quiver. Email marketing is so effective because it puts your brand and message directly into your customers&#8217; inboxes – many people’s most frequent touch-point with the Internet. Fundamentally, email marketing is a customer relationship management tool and, when used effectively, this [...]]]></description>
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