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	<title> &#187; Home</title>
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		<title>Search Engine Optimisation – Let’s Talk About Links</title>
		<link>http://www.altersage.com/blog/2010/07/search-engine-optimisation-lets-talk-about-links/</link>
		<comments>http://www.altersage.com/blog/2010/07/search-engine-optimisation-lets-talk-about-links/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 07:16:05 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2091</guid>
		<description><![CDATA[If you were to think of Search Engine Optimisation rankings as being the top of a three-legged stool, the three considerations (or legs) that would support the seat are: technical considerations (such as keyword density, meta-tags, mark-up), content considerations (keyword strategy, structure of content, synonyms, readability) and finally “expertness”. Because search engines are all about [...]]]></description>
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		<title>Mobile Marketing: I Want It Now</title>
		<link>http://www.altersage.com/blog/2010/07/mobile-marketing-i-want-it-now/</link>
		<comments>http://www.altersage.com/blog/2010/07/mobile-marketing-i-want-it-now/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 07:05:48 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2080</guid>
		<description><![CDATA[If you’re out in an unfamiliar city, desperately craving a particular food, what’s the logical next step? For most people, it’s consulting a mobile device. You might use a general app to browse reviews of area restaurants, use a particular chain restaurant’s app to find their nearest location, or simply search for what you want [...]]]></description>
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		<title>Is your website optimised for mobile visitors?</title>
		<link>http://www.altersage.com/blog/2010/07/is-your-website-optimised-for-mobile-visitors/</link>
		<comments>http://www.altersage.com/blog/2010/07/is-your-website-optimised-for-mobile-visitors/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 11:16:53 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2072</guid>
		<description><![CDATA[More and more people are accessing the Internet via their mobile phones. Have you recently checked your website on a mobile phone to see how it renders?   Is the mobile version of your website easy to navigate and can it be used to find information related to your brand, or does it look all jumbled [...]]]></description>
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		<title>A few SEO tips</title>
		<link>http://www.altersage.com/blog/2010/07/a-few-seo-tips/</link>
		<comments>http://www.altersage.com/blog/2010/07/a-few-seo-tips/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 07:46:18 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2065</guid>
		<description><![CDATA[With approximately 34 000 searches per second taking place on Google it makes sense that marketers would want your brand’s websites to rank well on search engine result pages (SERPs). This is where Search Engine Optimisation (SEO) comes into the picture.  To summarise, SEO is an ongoing marketing activity that ensures your website is well-optimised for [...]]]></description>
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		<title>Mission Control and Integrated Marketing</title>
		<link>http://www.altersage.com/blog/2010/06/mission-control-and-integrated-marketing/</link>
		<comments>http://www.altersage.com/blog/2010/06/mission-control-and-integrated-marketing/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 07:20:25 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2057</guid>
		<description><![CDATA[The emergence of online marketing as the hot new thing doesn’t necessarily mean that traditional methods of marketing (print ads, billboards, commercials, etc.) are falling by the wayside. In fact, many major companies are rolling out integrated campaigns that combine traditional and online marketing in strategic, clever and innovative ways. The Pepsi-owned sports drink Gatorade, [...]]]></description>
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