07.24.08

A moment of clarity

Posted in Info, Resources at 11:14 am by Jono

The problem of credibility and finding trusted sources for information online has plagued the WWW since forever. In recent years, it’s become easier and easier for anyone to publish anything.

Of course, in many community-driven websites such as Wikis – users provide the checks and balances by modifying and weeding out any inconsistencies or blatant fabrications by editing and contributing to articles. Although great in principle, this has been open to abuse too as we’ve seen in the past. (There’s a reason GWB’s Wikipedia entry is not available to edit) :)

Now, in the interests of providing a source for sound information from those in the know, Google has introduced the Knol . The Google blog reported yesterday that the Knol is now open to everyone.

So what is a Knol? Simply, a unit of knowledge.

They are authoritative articles about a specific topic. The key principle behind these Knols is authorship. Each Knol will have its own author,voice and opinions, and according to the Google Blog, they expect to have multiple Knols on the same topic.

In some ways, a Knol retains some elements of a Wiki - in that authors can collaborate – and readers too can make suggested modifications. However, authors can then moderate these changes before they are made public.

The major distinction is that a Knol will have an author(s) name associated with it – and it will remain their decision as to what is published on their Knol. So, Knols will not necessarily be community driven.

The Knols are published under Creative Commons Licences, users can write reviews, post comments and rate articles too – so there’s still that element of commentary.

Will these become the go-to information resources online? Time will tell, but I certainly think this is a good step forward in separating the fact from the fiction online.

07.21.08

Google To Start Indexing Audio Files as Text?

Posted in Info, Online Marketing at 10:25 am by Christine

This was topic briefly touched on at Thursday’s Future of Search Internetix workshop by Jeff Fletcher & Greg De Chasteauneuf.

It was recently a discussion over on Webmasterworld too…

..videos from YouTube…automatically transcribed from speech to text and indexed..

They will take videos with the help of existing (and obviously lab worked) OCR technology, then index that content in a searchable format alongside all other ‘normal’ search results.

As always it’s great to see that Google is continuously testing and moving towards complete indexing capabilities. Obviously there will be quite some fine-tuning involved, based on some of the comments from the current Google speech-to-text technology test run, it looks like many of the ‘hiccups’ are quite similar to what was, (and still is) experienced by Google Translate. It goes in smooth and contextual, but does not necessarily come out like that on the other side…It is still early days, but at least they’re testing ;)

As mentioned on the Internetix 2008 round-up, this is not a new experiment for Google, they have gone this route before, but there is still a lot of fine tuning required to perfect anything…

Then again, when is anything truly perfect?

Everything in life must be worked at, we are fine-tuning, (or evolving if you wish) on a daily basis not just online, but in our personal capacities as human beings too…

Online, one example that I’ve used before: look at the Google Algorithm… the moment SEOs figure it out it changes…catch-22 and a bit of a chicken and egg scenario. Think about it for a minute: Google tweak for relevance; thus are the results really the most relevant if we as SEOs know how to manipulate it? ;)

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