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	<title> &#187; Online Marketing</title>
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		<title>Improve Customer Experience, Increase Sales</title>
		<link>http://www.altersage.com/blog/2010/08/improve-customer-experience-increase-sales/</link>
		<comments>http://www.altersage.com/blog/2010/08/improve-customer-experience-increase-sales/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 10:23:05 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Conversion Analytics]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2195</guid>
		<description><![CDATA[Ok, so you have a PPC campaign in progress, are using Facebook and Twitter, are regularly updating your website, and still aren’t gaining customers. You get traffic to your website and then, somewhere between arriving at your homepage and finalising a purchase, visitors disappear.  What’s the problem? In terms of e-commerce, navigating a website should [...]]]></description>
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		<title>Develop with SEO in mind</title>
		<link>http://www.altersage.com/blog/2010/08/develop-with-seo-in-mind/</link>
		<comments>http://www.altersage.com/blog/2010/08/develop-with-seo-in-mind/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 08:47:59 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2192</guid>
		<description><![CDATA[When developing a new website or redeveloping your current website you can save yourself a lot of time and money if your SEO consultant is involved from the start.  Involving an SEO consultant from the planning stages will ensure that your new website’s information architecture and content is properly optimised and user-friendly.  As a full-service [...]]]></description>
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		<title>Useful SEO tips</title>
		<link>http://www.altersage.com/blog/2010/08/useful-seo-tips/</link>
		<comments>http://www.altersage.com/blog/2010/08/useful-seo-tips/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 09:10:03 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Conversion Analytics]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2163</guid>
		<description><![CDATA[We are frequently asked to share basic SEO tips so I thought I would provide some basic advice via a blog post.  We have discussed the importance of using Analytics software on your website in a previous post, so I’m not going to go into too much detail regarding the importance of analysing the data [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Traditional Advertising versus Search Engine Marketing</title>
		<link>http://www.altersage.com/blog/2010/08/traditional-advertising-versus-search-engine-marketing/</link>
		<comments>http://www.altersage.com/blog/2010/08/traditional-advertising-versus-search-engine-marketing/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 10:07:04 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2160</guid>
		<description><![CDATA[When a company buys ad space in a magazine, they’ll choose one targeted to the same demographic they want to sell their product to. The same rule applies to marketing in general &#8211; it’s most worthwhile to advertise your product to consumers who are likely to buy it. In traditional advertising, these categories are often [...]]]></description>
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		<title>Optimising PPC spend</title>
		<link>http://www.altersage.com/blog/2010/08/optimising-ppc-spend/</link>
		<comments>http://www.altersage.com/blog/2010/08/optimising-ppc-spend/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 08:44:47 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2145</guid>
		<description><![CDATA[A PPC campaign can be a really cost-effective way of attracting customers, provided it is optimised to provide maximum returns on the investment. Here are some tips on optimising your PPC spend. The most basic way to save money is to spend less. This is totally obvious, but requires a bit of creativity. You can [...]]]></description>
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		<title>Bold Moves in Online Marketing</title>
		<link>http://www.altersage.com/blog/2010/08/bold-moves-in-online-marketing/</link>
		<comments>http://www.altersage.com/blog/2010/08/bold-moves-in-online-marketing/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 09:15:42 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2151</guid>
		<description><![CDATA[Though it’s been overshadowed by Old Spice’s viral video campaign, another unique online marketing initiative has recently been launched &#8211; Ford’s rollout of its retooled Explorer SUV on Facebook. Ford has been experimenting with online marketing for years. As early as 2003, Ford hyped its new Expedition model via highly successful homepage takeovers on Yahoo, [...]]]></description>
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		<title>PPC Campaign Tips</title>
		<link>http://www.altersage.com/blog/2010/08/ppc-campaign-tips/</link>
		<comments>http://www.altersage.com/blog/2010/08/ppc-campaign-tips/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 07:42:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2141</guid>
		<description><![CDATA[In one sense, a Pay Per Click (PPC) campaign is like any other advertising campaign: you need to ensure that people see your ad and you need to encourage them to respond to it. But, PPC campaigns are even more clearly defined than this. As in any advertising campaign, a PPC ad requires strong, striking [...]]]></description>
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		<title>Five Effective Link Building Strategies</title>
		<link>http://www.altersage.com/blog/2010/07/five-effective-link-building-strategies/</link>
		<comments>http://www.altersage.com/blog/2010/07/five-effective-link-building-strategies/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 08:58:33 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2111</guid>
		<description><![CDATA[Link building is, without a doubt, the most tedious and time-consuming task facing any SEO or webmaster. Like it or not though, link building is a fundamental and important part of the Search Engine Optimisation process. Search engine algorithms do take links into consideration when ranking sites, and there is no substitute for high-quality backlinks [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Search Engine Optimisation – Let’s Talk About Links</title>
		<link>http://www.altersage.com/blog/2010/07/search-engine-optimisation-lets-talk-about-links/</link>
		<comments>http://www.altersage.com/blog/2010/07/search-engine-optimisation-lets-talk-about-links/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 07:16:05 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2091</guid>
		<description><![CDATA[If you were to think of Search Engine Optimisation rankings as being the top of a three-legged stool, the three considerations (or legs) that would support the seat are: technical considerations (such as keyword density, meta-tags, mark-up), content considerations (keyword strategy, structure of content, synonyms, readability) and finally “expertness”. Because search engines are all about [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is your website optimised for mobile visitors?</title>
		<link>http://www.altersage.com/blog/2010/07/is-your-website-optimised-for-mobile-visitors/</link>
		<comments>http://www.altersage.com/blog/2010/07/is-your-website-optimised-for-mobile-visitors/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 11:16:53 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2072</guid>
		<description><![CDATA[More and more people are accessing the Internet via their mobile phones. Have you recently checked your website on a mobile phone to see how it renders?   Is the mobile version of your website easy to navigate and can it be used to find information related to your brand, or does it look all jumbled [...]]]></description>
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