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	<title> &#187; Search</title>
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		<title>Useful SEO tips</title>
		<link>http://www.altersage.com/blog/2010/08/useful-seo-tips/</link>
		<comments>http://www.altersage.com/blog/2010/08/useful-seo-tips/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 09:10:03 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Conversion Analytics]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2163</guid>
		<description><![CDATA[We are frequently asked to share basic SEO tips so I thought I would provide some basic advice via a blog post.  We have discussed the importance of using Analytics software on your website in a previous post, so I’m not going to go into too much detail regarding the importance of analysing the data [...]]]></description>
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		<title>Traditional Advertising versus Search Engine Marketing</title>
		<link>http://www.altersage.com/blog/2010/08/traditional-advertising-versus-search-engine-marketing/</link>
		<comments>http://www.altersage.com/blog/2010/08/traditional-advertising-versus-search-engine-marketing/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 10:07:04 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2160</guid>
		<description><![CDATA[When a company buys ad space in a magazine, they’ll choose one targeted to the same demographic they want to sell their product to. The same rule applies to marketing in general &#8211; it’s most worthwhile to advertise your product to consumers who are likely to buy it. In traditional advertising, these categories are often [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Optimising PPC spend</title>
		<link>http://www.altersage.com/blog/2010/08/optimising-ppc-spend/</link>
		<comments>http://www.altersage.com/blog/2010/08/optimising-ppc-spend/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 08:44:47 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2145</guid>
		<description><![CDATA[A PPC campaign can be a really cost-effective way of attracting customers, provided it is optimised to provide maximum returns on the investment. Here are some tips on optimising your PPC spend. The most basic way to save money is to spend less. This is totally obvious, but requires a bit of creativity. You can [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PPC Campaign Tips</title>
		<link>http://www.altersage.com/blog/2010/08/ppc-campaign-tips/</link>
		<comments>http://www.altersage.com/blog/2010/08/ppc-campaign-tips/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 07:42:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2141</guid>
		<description><![CDATA[In one sense, a Pay Per Click (PPC) campaign is like any other advertising campaign: you need to ensure that people see your ad and you need to encourage them to respond to it. But, PPC campaigns are even more clearly defined than this. As in any advertising campaign, a PPC ad requires strong, striking [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Five Effective Link Building Strategies</title>
		<link>http://www.altersage.com/blog/2010/07/five-effective-link-building-strategies/</link>
		<comments>http://www.altersage.com/blog/2010/07/five-effective-link-building-strategies/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 08:58:33 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2111</guid>
		<description><![CDATA[Link building is, without a doubt, the most tedious and time-consuming task facing any SEO or webmaster. Like it or not though, link building is a fundamental and important part of the Search Engine Optimisation process. Search engine algorithms do take links into consideration when ranking sites, and there is no substitute for high-quality backlinks [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Search Engine Optimisation – Let’s Talk About Links</title>
		<link>http://www.altersage.com/blog/2010/07/search-engine-optimisation-lets-talk-about-links/</link>
		<comments>http://www.altersage.com/blog/2010/07/search-engine-optimisation-lets-talk-about-links/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 07:16:05 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2091</guid>
		<description><![CDATA[If you were to think of Search Engine Optimisation rankings as being the top of a three-legged stool, the three considerations (or legs) that would support the seat are: technical considerations (such as keyword density, meta-tags, mark-up), content considerations (keyword strategy, structure of content, synonyms, readability) and finally “expertness”. Because search engines are all about [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Is your website optimised for mobile visitors?</title>
		<link>http://www.altersage.com/blog/2010/07/is-your-website-optimised-for-mobile-visitors/</link>
		<comments>http://www.altersage.com/blog/2010/07/is-your-website-optimised-for-mobile-visitors/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 11:16:53 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2072</guid>
		<description><![CDATA[More and more people are accessing the Internet via their mobile phones. Have you recently checked your website on a mobile phone to see how it renders?   Is the mobile version of your website easy to navigate and can it be used to find information related to your brand, or does it look all jumbled [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>A few SEO tips</title>
		<link>http://www.altersage.com/blog/2010/07/a-few-seo-tips/</link>
		<comments>http://www.altersage.com/blog/2010/07/a-few-seo-tips/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 07:46:18 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2065</guid>
		<description><![CDATA[With approximately 34 000 searches per second taking place on Google it makes sense that marketers would want your brand’s websites to rank well on search engine result pages (SERPs). This is where Search Engine Optimisation (SEO) comes into the picture.  To summarise, SEO is an ongoing marketing activity that ensures your website is well-optimised for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMX Advanced 2010: Debrief</title>
		<link>http://www.altersage.com/blog/2010/06/smx-advanced-2010-debrief/</link>
		<comments>http://www.altersage.com/blog/2010/06/smx-advanced-2010-debrief/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 08:00:12 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[AlterSage]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2032</guid>
		<description><![CDATA[So I’m back in the land of Vuvuzela’s after a prosperous trip to Seattle for SMX Advanced. I could not exactly face the 30 hours travel time back home too soon, so decided to enjoy a bit of sightseeing in San Francisco and see what Silicon Valley is all about at the same time. It [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four SEO myths debunked</title>
		<link>http://www.altersage.com/blog/2010/06/four-seo-myths-debunked/</link>
		<comments>http://www.altersage.com/blog/2010/06/four-seo-myths-debunked/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 09:11:11 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[AlterSage]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2007</guid>
		<description><![CDATA[There have been numerous conversations online about the real value of SEO and whether or not it is worth investing time and money in an SEO campaign.  As an online marketing agency specialising in SEO we are often faced with difficult SEO-related questions, hence this blog post. Below are four of the most common (non-technical) [...]]]></description>
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