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		<title>Improve your results with email marketing</title>
		<link>http://www.altersage.com/blog/2010/03/improve-your-results-with-email-marketing/</link>
		<comments>http://www.altersage.com/blog/2010/03/improve-your-results-with-email-marketing/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 07:06:00 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Press Office]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1688</guid>
		<description><![CDATA[Many of us log into our inboxes several times a day to check our email. This has become an integral part of most people’s working and private lives. Email Marketing capitalises on this prolific touch-point (some may call it obsession) with the online world by placing brands right in front of their customers in their [...]]]></description>
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		<title>Tips for achieving your marketing goals in 2010</title>
		<link>http://www.altersage.com/blog/2009/11/tips-for-achieving-your-marketing-goals-in-2010/</link>
		<comments>http://www.altersage.com/blog/2009/11/tips-for-achieving-your-marketing-goals-in-2010/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 10:32:02 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Press Office]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1408</guid>
		<description><![CDATA[2009 is drawing to a close and in terms of marketing, businesses are reflecting on the year that has past and brainstorming new plans and strategies for 2010. Marketing is an essential ingredient for ensuring the success of any business. When defined, marketing is described as the process of creating awareness for a product or [...]]]></description>
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		<title>Five Ways to Get the Most Out of Email Marketing</title>
		<link>http://www.altersage.com/blog/2009/10/five-ways-to-get-the-most-out-of-email-marketing/</link>
		<comments>http://www.altersage.com/blog/2009/10/five-ways-to-get-the-most-out-of-email-marketing/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 08:29:42 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Article Resources]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1463</guid>
		<description><![CDATA[Email marketing is one of the oldest yet most effective ways of marketing directly online. Direct marketing has always held its place in the marketing mix, but prohibitively high costs posed a barrier for entry to many advertisers. Email has provided a far more cost-effective way to reach customers at their most common point of [...]]]></description>
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		<title>Make your website work for you</title>
		<link>http://www.altersage.com/blog/2009/10/make-your-website-work-for-you/</link>
		<comments>http://www.altersage.com/blog/2009/10/make-your-website-work-for-you/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 13:00:00 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Press Office]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1209</guid>
		<description><![CDATA[South Africa&#8217;s Internet usage has shown steady growth over the last few years. Even with high Internet prices and slow bandwidth, year-on-year growth indicates cheaper Internet will fuel South African Internet usage even further. Great news for South Africa is the landing of the SEACOM cable which brings the promise of faster, cheaper Internet. Every [...]]]></description>
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		<title>Have your brand where your customers can see it</title>
		<link>http://www.altersage.com/blog/2009/09/have-your-brand-where-your-customers-can-see-it/</link>
		<comments>http://www.altersage.com/blog/2009/09/have-your-brand-where-your-customers-can-see-it/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 12:55:46 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Press Office]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1206</guid>
		<description><![CDATA[If you need qualified traffic fast, Pay Per Click (PPC) advertising is still the easiest and most efficient way to target the right audience. PPC goes hand in hand with Search Engine Optimisation (SEO) as the foundation of search engine marketing (SEM). We all know that the internet is big. According to Internetworldstats.com, there are [...]]]></description>
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		<title>How can social media marketing help your brand?</title>
		<link>http://www.altersage.com/blog/2009/07/how-can-social-media-marketing-help-your-brand/</link>
		<comments>http://www.altersage.com/blog/2009/07/how-can-social-media-marketing-help-your-brand/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 12:48:37 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Press Office]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1198</guid>
		<description><![CDATA[Social media has been around for a number of years although we&#8217;ve only recently seen an increase in the number of South African social media campaigns. With South African Internet usage escalating and consumer behaviour changing, more and more brands are starting to see the array of possibilities presented by social media. As part of [...]]]></description>
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		<title>Advertising through PPC: Make cost-per-click and conversion rates work for you</title>
		<link>http://www.altersage.com/blog/2009/06/advertising-through-ppc-make-cost-per-click-and-conversion-rates-work-for-you/</link>
		<comments>http://www.altersage.com/blog/2009/06/advertising-through-ppc-make-cost-per-click-and-conversion-rates-work-for-you/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 12:40:45 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Press Office]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1193</guid>
		<description><![CDATA[Businesses in all sectors are feeling the pinch of the current recession, and very often the first thing to the get chop is the marketing budget. Many companies are wising up to the opportunities available online &#8211; and this has been reflected by a marked increase in online ad spend year on year. According to [...]]]></description>
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		<title>Tips for Getting Social Media Marketing Right</title>
		<link>http://www.altersage.com/blog/2009/06/tips-for-getting-social-media-marketing-right/</link>
		<comments>http://www.altersage.com/blog/2009/06/tips-for-getting-social-media-marketing-right/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 08:26:50 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Article Resources]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1460</guid>
		<description><![CDATA[As more businesses invest more time and money into social media marketing (SMM), it’s important to understand not only the benefits but also the processes for planning and implementing a successful SMM campaign to maximise return on investment. Businesses are embracing social media and social media marketing as part of their broader marketing strategies far [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Adwords Trademark Policy</title>
		<link>http://www.altersage.com/blog/2009/06/google-adwords-trademark-policy/</link>
		<comments>http://www.altersage.com/blog/2009/06/google-adwords-trademark-policy/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 08:21:31 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Article Resources]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1457</guid>
		<description><![CDATA[For years advertisers have not been permitted to make use of trademarked terms in their keyword bidding or advert copy. This resulted in sometimes not being able to drive traffic to well-known products sold via their websites. Now a further 190 countries have been extended right to make use of trademarked terms in their bidding [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The power of paid search marketing</title>
		<link>http://www.altersage.com/blog/2009/05/the-power-of-paid-search-marketing/</link>
		<comments>http://www.altersage.com/blog/2009/05/the-power-of-paid-search-marketing/#comments</comments>
		<pubDate>Mon, 18 May 2009 09:56:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Press Office]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=524</guid>
		<description><![CDATA[With our previous focus on Search Engine Optimisation (SEO) and its importance in search marketing, we now look at Pay Per Click (PPC) advertising as the twin influence. PPC and SEO are the elements that comprise search marketing, and if the correct synergy is achieved, the two prove to be powerful marketing tools.   PPC [...]]]></description>
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