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	<title> &#187; Resources</title>
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		<title>Develop with SEO in mind</title>
		<link>http://www.altersage.com/blog/2010/08/develop-with-seo-in-mind/</link>
		<comments>http://www.altersage.com/blog/2010/08/develop-with-seo-in-mind/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 08:47:59 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2192</guid>
		<description><![CDATA[When developing a new website or redeveloping your current website you can save yourself a lot of time and money if your SEO consultant is involved from the start.  Involving an SEO consultant from the planning stages will ensure that your new website’s information architecture and content is properly optimised and user-friendly.  As a full-service [...]]]></description>
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		<title>The new Cell C marketing campaign</title>
		<link>http://www.altersage.com/blog/2010/08/the-new-cell-c-marketing-campaign/</link>
		<comments>http://www.altersage.com/blog/2010/08/the-new-cell-c-marketing-campaign/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 09:31:19 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Info]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2188</guid>
		<description><![CDATA[At the beginning of this month a media frenzy broke loose when Cell C announced that Trevor Noah was going to be their new ‘Customer Experience Officer (CEO)’.  The uproar was not because Trevor is famous and well-loved, but because of the way the campaign unfolded.  Here is a short overview of the campaign thus [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Traditional Advertising versus Search Engine Marketing</title>
		<link>http://www.altersage.com/blog/2010/08/traditional-advertising-versus-search-engine-marketing/</link>
		<comments>http://www.altersage.com/blog/2010/08/traditional-advertising-versus-search-engine-marketing/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 10:07:04 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2160</guid>
		<description><![CDATA[When a company buys ad space in a magazine, they’ll choose one targeted to the same demographic they want to sell their product to. The same rule applies to marketing in general &#8211; it’s most worthwhile to advertise your product to consumers who are likely to buy it. In traditional advertising, these categories are often [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How do you measure ROI in Social Media Marketing?</title>
		<link>http://www.altersage.com/blog/2010/07/how-do-you-measure-roi-in-social-media-marketing/</link>
		<comments>http://www.altersage.com/blog/2010/07/how-do-you-measure-roi-in-social-media-marketing/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 07:30:31 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2122</guid>
		<description><![CDATA[One of digital marketing’s big selling points is that it is completely measurable. The same is true for social media, although calculating ROI can be a little more challenging in this channel than in others. On channels like pay per click, search engine optimisation and email marketing, for example, the metrics to track and measure [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media – Where Less Can Be More</title>
		<link>http://www.altersage.com/blog/2010/07/social-media-%e2%80%93-where-less-can-be-more/</link>
		<comments>http://www.altersage.com/blog/2010/07/social-media-%e2%80%93-where-less-can-be-more/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 07:49:34 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2116</guid>
		<description><![CDATA[Nowadays it seems as if virtually every brand is engaging with social media in some way or another. Many get it right, others are doing okay, and some are doing it in all the wrong ways. Engaging on social media platforms can be easier said than done. A social media strategy takes a lot of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Five Effective Link Building Strategies</title>
		<link>http://www.altersage.com/blog/2010/07/five-effective-link-building-strategies/</link>
		<comments>http://www.altersage.com/blog/2010/07/five-effective-link-building-strategies/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 08:58:33 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2111</guid>
		<description><![CDATA[Link building is, without a doubt, the most tedious and time-consuming task facing any SEO or webmaster. Like it or not though, link building is a fundamental and important part of the Search Engine Optimisation process. Search engine algorithms do take links into consideration when ranking sites, and there is no substitute for high-quality backlinks [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Four SEO myths debunked</title>
		<link>http://www.altersage.com/blog/2010/06/four-seo-myths-debunked/</link>
		<comments>http://www.altersage.com/blog/2010/06/four-seo-myths-debunked/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 09:11:11 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[AlterSage]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=2007</guid>
		<description><![CDATA[There have been numerous conversations online about the real value of SEO and whether or not it is worth investing time and money in an SEO campaign.  As an online marketing agency specialising in SEO we are often faced with difficult SEO-related questions, hence this blog post. Below are four of the most common (non-technical) [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Engaging Facebook fan pages</title>
		<link>http://www.altersage.com/blog/2010/04/engaging-facebook-fan-pages/</link>
		<comments>http://www.altersage.com/blog/2010/04/engaging-facebook-fan-pages/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 07:15:46 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1935</guid>
		<description><![CDATA[Social media forms an important aspect of a company’s marketing strategy and many companies have taken the leap and created fan pages, Twitter profiles and blogs. Yet, when it comes to maintaining these social media profiles, many companies’ Facebook fan pages look something like this: The fact is that there is little point in creating [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How to REALLY fail at social media</title>
		<link>http://www.altersage.com/blog/2010/04/how-to-really-fail-at-social-media/</link>
		<comments>http://www.altersage.com/blog/2010/04/how-to-really-fail-at-social-media/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 07:31:45 +0000</pubDate>
		<dc:creator>Carla Fourie</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1927</guid>
		<description><![CDATA[Want to know what not to do on social media platforms?  Below are few points to keep in mind if you are in charge of your brand’s social media campaign. Use your Twitter profile and Facebook fan page to push out marketing messages Social media thrive on conversation and engagement. Brands that don’t engage with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Website Analytics – Make Your eMarketing Matter</title>
		<link>http://www.altersage.com/blog/2010/03/website-analytics-make-your-emarketing-matter/</link>
		<comments>http://www.altersage.com/blog/2010/03/website-analytics-make-your-emarketing-matter/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 09:43:34 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[Conversion Analytics]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.altersage.com/?p=1842</guid>
		<description><![CDATA[With the Reserve Bank reducing interest rates by another 50 basis points in South Africa this week, it seems that the country is officially out of its financial slump. While this may free up a bit of extra cash for consumers, and will hopefully boost spending and consumer confidence, lessons have undoubtedly been learnt during [...]]]></description>
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