http://www.altersage.com/blog Online Marketing Strategies and happenings in the WWW Wed, 19 Nov 2008 13:50:29 +0000 http://backend.userland.com/rss092 en I remember, several years ago, while I was at University, doing an English lecture series on postmodernism. I will state right now that some of the material was the most surreal and bizarre I have ever had the misfortune of being forced to read. What I did take away from ... http://www.altersage.com/blog/2008/11/death-of-the-original-idea/ CINCINNATI (AdAge.com) - Social networks may never find the ad dollars they're hunting for because they don't really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a forum on digital media. "I have a reaction to that as a consumer ... http://www.altersage.com/blog/2008/11/marketers-belong-on-facebook/ 4 November 2008 will be remembered for many reasons.  Not only did the United States choose Barack Obama to be their 44th President, but it was also a great day for internet marketing.  With Obama’s victory it was proven that internet marketing can no longer be ignored.  With one objective ... http://www.altersage.com/blog/2008/11/obama-did-it-how-can-you/ We are very excited to announce that AlterSage was chosen by Springleap as one of the 100 trendiest companies in Cape Town. This forms part of Springleap’s summer promotion and some of the other nominees include DraftFCB, Spier Wine, King James, BDDO and Zoom to name a few. For the ... http://www.altersage.com/blog/2008/11/altersage-officially-one-of-cape-town%e2%80%99s-trendiest-companies/ On the web, content is undoubtedly the most important asset. I recently started rereading a great book by content guru Gerry McGovern called Killer Web Content. The book really is essential reading for anyone who’s serious about writing punchy and effective web copy. After all, content is what delivers services ... http://www.altersage.com/blog/2008/10/more-killer-%e2%80%93-less-filler/