04.10.08
Posted in Online Marketing, AlterSage, Events at 10:39 am by Christine
So, I posted on the AlterSage FB group that I would do a round-up of the NMM Conference, but alas, time ran away with me….besides when there are already some great roundups available, I’m not going to rehash what’s already been said.
Take a look at the following sites / blogs of the conference:
I will however give you feedback from the workshop that we hosted on the last day. Albeit that we had attendance of about 10 people, I feel that we made a difference and contributed to their understanding of Online Marketing techniques. The feedback that I had personally received from the attendees of the workshop was that they would have preferred to have attended our workshop prior to the speakers, as then they would have understood the topics that much more. Well, I’m glad that I could at least make sense of everything they listened to, afterwards 
Joey and I also attended the Joburg 27. Vastly different format to the Cape Town 27, in the sense that it’s definitely more ‘business oriented’ whereas Cape Town is more informational and general community catch-up IMO.
In general it was great to make future business contacts, meet new people, catch-up with ones we already know, and also put faces to handles on twitter
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03.23.08
Posted in Online Marketing, AlterSage, Events at 4:17 pm by Christine
Tuesday, the 25th of March will be the start of the 2nd Annual New Media Marketing Conference held in Joburg.
This is a four day conference of which two days will be filled with hands-on workshops. The entire conference is geared at “how to gain the competitive edge in today’s digital space“.
Anything from getting to know the Industry Jargon to latest viral and mobile strategies. Once again Social Networks, and how to monetize them, are a hot topic.
AlterSage will be attending and also hosting one of the workshops for this conference. The workshops aim to help put to practice what the delegates had learned throughout the previous days’ sessions.
AlterSage will specifically be aiming to help you structure your wider Online Media Campaign by providing you with the Online and Social Media Marketing How To’s. Ammunition to cast your net wide, yet targeted.
We’ll help you work through some of the questions you have about various online marketing strategies, or could help you shed some light on specific search engine marketing related queries that you have perhaps been experiencing in your existing campaigns.
For those not attending the Conference, I am looking forward to attending the Joburg 27 Dinner and bumping into a few of the CapeTown 27 regulars, and also meeting the Jozie geeks in person
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02.13.08
Posted in AlterSage, Events at 4:16 pm by Christine
Last night was the sequel to the first FB Developer Garage Cape Town that was held in October 2007.
This event was driven by FormFunction a recently launched digital consultancy already making great headway in the Social Media App sphere in South Africa.
Held at the Leslie Social Sciences Building at the UCT Upper Campus, it proved a really nice location and served the purpose for this event. Smooth registration, great FB swag, sponsored drinks from Joyent, food supplied by Butlers and of course a t-shirt to all attendees proved ingredients for a great evening.
In general the event was really well put together and everything turned out great despite the last minute drop-off by two of the night’s speakers . The turn-out compared to the first event was a bit lower. There was a confirmation total of just under 90 guests and by my last count it was around 40 people that were at the event. However the people that were there, were definitely there for networking, finding new business and learning new tips and tricks from other developers. It was great to see all the networking going on, which really does make one feel that you belong to a little community.
The format: This time there were 8 speakers in total (of which 2 unfortunately dropped out last minute) and each had about 20 minutes to present their topic. 4 speakers pre-break and 4 speakers post, thereafter a communal Q&A to speakers.
The speakers on the night: Chris Mills: MC - FormFunction, Christine da Silva: Importance of Usability of Facebook Applications - AlterSage, Tim Lambrechts: The process of managing a Facebook Application client - WiredCommunications, Joey da Silva: Developer Tips for Managing client expectations - FormFunction, Jacques Marneweck: Introduction to Memcache - PowerTrip, Steven Bayhack & Grant Fleming: Facebook Application Monetization - TextStream.
The topics were really well presented, and compared to the last one you can see that a lot more time had been spent around the platform and getting to know the tricks of the trade. The Q&A session also really drilled down to the nitty-gritty, with questions ranging from the sustainability of applications to initial launch and buy-in and a few questions about information scraping and security.
It was really enjoyable and we look forward to the next one, which I believe will be closer to September, so keep watching the CT Dev group on FB.
As per the last event, I’m sure that FormFunction will make the presentations available to all those interested. I’m sure all attendees will be duly notified via the FB group.
Well done again! Looking forward to the next one!
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