04.10.08

Google Analytics Benchmarking

Posted in General at 11:19 am by Christine

Now this is a feature that I’m looking forward to playing around with…

Industry Benchmarking, a beta feature now available in Google Analytics lets you compare your metrics against industry verticals. Of course for the moment its quite biased as it can only compare with other sites of similar vertical that have subscribed to sharing their data on the Analytics side. But as subscribers grow, so of course will data also… The data your receive is completely anonymous, so although you won’t be able to use it like Competitious or for ORM necessarily, at least you are able to get, well, a benchmark of the industry. Watch this space as we test away :)

03.13.08

Are you a Candidate for Disconnect Anxiety?

Posted in General at 3:45 pm by Christine

I am…

This is a great little article on disconnect anxiety courtesy of AlterSage copywriter Lulie who is trying to tell me something… ;)

If you can tick yes to at least 8 of these you might be a candidate too:

  1. Strongly or somewhat agree with the statement “My cell phone goes everywhere I go?”
  2. Use your wireless device “frequently” at home instead of your home phone?
  3. Strongly or somewhat agree with the statement “When I leave home without my cell phone, I feel cut off”?
  4. Spend four hours or more using the Internet—work or personal—per day on average?
  5. Used IM (instant messenger) in the last week?
  6. Have a Facebook profile that you visit at least once a day?
  7. Strongly agree with the statement “The world is not as safe as it used to be”?
  8. Used a laptop in your living room or bedroom in the last week?
  9. Text-messaged on a regular cell or sent email using a BlackBerry, Treo or similar in the evenings or the weekend in the last week?

…but that also makes at least 95% of everyone that I know candidates too ;)

 

02.21.08

London Town

Posted in General, AlterSage at 11:13 am by Christine

Just flew into London last night. A long flight brought us safely to a cold London. Cold compared to the beautiful summer days of Cape Town we have just left.

Quite an exciting trip for us at AlterSage as we’re planning on visiting our clients located in and around London whilst we are here.

In addition we are also eager to meet up with new individuals and agencies looking to learn more about our services, potential outsource purposes and new opportunities. We have proven global experience in just about every facet of online marketing for a wide range of industries. Three of the additional benefits of working with us is of course the significant reduction on cost based on our location and exchange rate; English; and similar time zones!

It’s going to be a busy 10 days to fit our ambitious plans into - but we are really looking forward to this. We’re definitely also throwing in some sight-seeing must-do’s and visits to friends in between.

Travelling with me is my hubby, Joey - champion of FormFunction - a digital consultancy specialising in web and mobile application development with a strong focus on web 2.0 and social media applications. With Social Media Applications really being a hot-topic (yes, still!) Joey has great insights to bring to meet-ups too!

If you are in the abouts or wish to meet-up with us over coffee (or tea ;) ), we welcome the opportunity. We are in London from today until Thursday the 28th before we head further afield. Please contact me directly at christine [at] altersage [dot] com or skype on “altersage”.


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