12.21.07
Social Media Applications - Getting it right
Is social media marketing the only solution to ROI? Or is that the buzz word that agencies are tuning into?
Agencies are loving it.
With social media marketing there are a variety of options that one could choose.
To name but a few: Blogging, Linked In, MySpace, Twitter, Plaxo and of course the current popular choice, Facebook.
I personally think one of the reasons for its surge in popularity is not only because it is something tangible, but because there is a marked improvement in both brand awareness and ROI. And as a marketer you want to see people interact with your brand.
Facebook’s applications are a great and powerful way to get fantastic brand awareness for your company. We’re not talking about the annoying ones such as “Vampires†or “Hotness†etc, but the real marketing gems such as Roshambull (RedBull); Visual Bookshelf (Amazon) and Movie Quiz (Flixter) to name a few, where companies are gaining super exposure based on fun activity applications.
They are a hybrid between Social and Viral marketing, so the more useful they are, the more exposure the company will gain. And what better way than to target where you can captivate your audience on a daily basis?
The ideas for good, useful and fun applications are abundant, and there is a creative solution for every single industry. But you have to get on this sooner rather than later as many companies have realised this and been getting on board with some awesome applications. So get it whilst it’s hot!
AlterSage offers Facebook Application Marketing consulting as part of its Social Media offering. We are partnered with an exclusive Application Development specialist to create these solutions for you. Speak to us if you’d like to learn more about this very exciting medium!