Online Marketing Services

AlterSage’s Online Marketing Services focus on every channel in the Internet marketing fold. Each of our online marketing services is tailored to your individual online needs to ensure that you get a bespoke package that achieves the best possible results on the World Wide Web.

When it comes to online marketing, a one-size-fits-all approach seldom does the trick. That’s why at AlterSage we pride ourselves on communicating with our clients about their online goals and ambitions. And because marketing doesn’t happen in a vacuum, we also try to ‘close the loop’ to ensure that online marketing strategies are seamlessly integrated with offline promotions and marketing efforts.

Whether you have an existing site, are considering launching a new site, or just want to rethink your current web strategy, AlterSage is in the best position to guide you in choosing the most effective strategy for your unique business goals.

What makes AlterSage different? Proven results.

We offer the following online marketing services, either as standalone services or in conjunction with one another to pack an even more powerful punch.

If you’re not sure which option is best suited to you, please do contact our team. Or enquire about our Sage Managed Online Presence, which offers an all-in-one campaign solution that utilises your most relevant online channels to their best ability.

• Search Engine Optimisation (SEO): Helping your site to reach top positions on the search engine results pages for relevant and targeted key-phrases. Top organic rankings on search engines such as Google, Bing and Yahoo! enable your customers to find your website more easily.




• Pay Per Click Campaign Management (PPC):  PPC will give you that extra boost during a special promotion, when a site is newly launched, or for competitive industry terms. PPC adverts are displayed above and on the right-hand side of search engine result pages alongside organic results, as well as on third party sites on contextually relevant pages. You only pay each time an advert is clicked on, not each time it’s displayed. PPC is recommended when you’re running a hard-sell or specific product-focused campaign.




• Social Media Marketing Campaigns: Also known as Consumer Generated Media, the purpose is to engage with your audience. This means encouraging people to have conversations about you, your company and your product, beginning online. You can begin the conversation by starting a blog and connecting on sites such as Facebook, Twitter, LinkedIn, and a wide variety of others.




• Web Copywriting: Get the professional touch for your website, newsletter or press release. Whether you are looking for optimised or purely persuasive copy, AlterSage’s experienced team will deliver on point.




• Website Usability: Is your website easy to use? Do your visitors find what they are looking for quickly, or is your site currently putting up roadblocks and inhibiting its own success? A usability analysis will identify potential trouble areas on your website to increase conversions. If you’d like to understand your website’s usability better, we also provide tailored Usability Consulting.




• Conversion Analytics: Helping you sell more. Are your potential customers finding what they’re looking for quickly and easily, and, once they’ve found it, are they following through? Improve leads and sales with a conversion analytics audit.




• Online PR: Press releases, article publications and online brand exposure.




• Online Reputation Management (ORM): Tracking what people are saying about you and your brand on the web, as well as managing your responses.




• Media Placements and Online Advertising: Build synergy with appropriate web partners, place content or banners to build additional brand awareness or leads and sales.




• Email Marketing and Newsletter Management: AlterSage is able to manage the entire process, from creating and editing your newsletter copy to building newsletter templates, managing your database (list) and distributing your newsletter punctually.




• Mobi Services: AlterSage consults on a range of Mobile Marketing services, including Mobi SEO and PPC campaigns, as well as other paid mobile media placements.




• Design and Development: As web usability is a core part of all our service offerings, we also provide web design and development services.
  

Contact our online marketing consultants today about a tailor-made online marketing solution to meet your company’s needs.