Email Marketing
Your existing clients are your most important source of income. They are already pre-qualified as they have used your services or bought your products before and are, therefore, theoretically easier to persuade. It’s also been proven that it’s far more cost effective to retain customers than it is to attract new ones.
Email Newsletters or Email Marketing is the fastest, most effective way to keep in touch with your customers. Email Newsletters place your brand right in their most frequent point of contact with the Internet – their inbox. Email newsletters can be used to keep your customers up-to-date with your company’s latest news, promotions, events or competitions.
However, you definitely want to be careful not to spam your customers. This is why, as an important function of Email Marketing, it’s important to recognise the role of customer relationship management (CRM) in email campaigns. The more you know about your customers (or potential customers) and their interests, the more tailored and relevant you can make the emails you send them. Effective CRM helps to grow opt-in email lists, improves list-hygiene and significantly increases response rates and conversions.
Email Marketing is a great way to solicit potential clients. It can also be an easy means of brand exposure. This is most easily achieved if a newsletter article or promotion is perceived as being so valuable that people on your mailing list forward it to their friends or colleagues. In this way, your brand has been referred by virtual word-of-mouth. If the person they forwarded the mail to finds the content valuable they will sign up themselves, increasing your reach exponentially.
Email Marketing Solutions
AlterSage provides a number of Email Marketing solutions. These include a stand-alone email solution, holistic Email Marketing management, and newsletter content development solutions.
Stand-Alone Email Solutions
This solution is easy to use and contains a powerful set of functions that allow you to manage subscriber lists, mailers and reporting.
AlterSage can assist you with whatever you require, from templates to training. If you are confident in managing your email campaigns alone, you will have access to your own customised consol which will give you complete control over your email campaigns.
Functions included in the stand-alone solution include:
- Email and newsletter creation and templates
- Mailing list builders
- Easy contact management functionality
- Newsletter sending and scheduling
- Reporting options
Holistic Management
With the holistic management option, AlterSage will manage the entire process for you – from design and content to email database management and, of course, sending the newsletter or email to your user list.
Contact our consultants to discuss a holistic email marketing solution.
Content Only
With the content-only option, AlterSage will draft your newsletter content on your behalf.
Contact us to discuss a content solution to suit your email marketing requirements.