Mobile Marketing Services

Mobile search algorithms currently still mirror desktop search capabilities to a large extent. With .Mobi SEO, regular SEO tactics do still apply, but they also include variations for mobile-specific elements.

Consider that the average number of words in a query conducted during a mobile Internet search is just 2 words or 15 characters long. 17% of queries are URLs. On average, users spend 29-36 seconds scouring the search results page. The average number of clicks per query averages out at only 1.7. What does this mean? You need to be relevant and you need to hold a pole position in the .Mobi search engine results. If a user does not find a desirable result the first time, they will go elsewhere.

Because mobile marketing is in its infancy, there’s a lot to still be developed, although in-roads are being made rapidly. For instance, it is possible to track mobile Internet users separately and even to differentiate iPhone users in some analytics platforms.

How to get the most out of Mobi Marketing

We recommend a multi-channel approach, driving traffic through mobile advertising, traditional SEO, mobile PPC and media placements, as Mobile SEO still relies heavily on other forms of advertising.

Is Mobi Internet Marketing right for me?

So far, the five successful verticals that have shown the best adaption to mobile include consumer packaged goods, fast food, entertainment, travel, and financial services.

However, this isnt to say that mobile couldn’t work for your brand or product!

Speak to us and we’ll be able to advise you directly. All of AlterSage’s strategies are bespoke and we’ll custom-create a mobile marketing plan that meets your goals and delivers results.

Mobi SEO Solutions

Mobi SEO campaigns are created on a site-by-site basis dependent on the structure, content and community of the site, and according to whether or not a regular version of the website exists. A Mobi SEO campaign typically runs over a minimum period of six months.

Enquire today to find out how Mobi SEO can benefit your business.

Mobi PPC Solutions

Mobi PPC is similar to Google Adwords adverts, except for the medium in which it is served. Similar to Mobi SEO, there are currently only limited networks through which Mobi PPC can be run. AlterSage will liaise with various networks and providers to create, manage and effectively target Mobi PPC campaigns where relevant.