Pay Per Click

Pay Per Click adverts can take the form of text ads, images and banners and even mobile adverts. Advertisers only pay for the clicks each advert receives, rather than being charged for impressions (each time the advert is displayed). This makes PPC an efficient form of advertising, even for smaller businesses or those with limited budgets.

PPC ads are highly targeted. Pay Per Click adverts can be further targeted by the audience’s language, location as well as the days and times that the ads are displayed. The right mix is determined by testing and tweaking.

As with Search Engine Optimisation, visits and conversions from PPC sources can be tracked and measured. It’s imperative to know how many conversions a campaign is achieving so that one can accurately calculate the cost per acquisition, and subsequent ROI from a PPC campaign.

PPC Campaign Management Solutions

AlterSage brings you two solutions for Pay Per Click campaign management. The first is aimed at those wishing to take control and manage their own campaigns, while the second solution is for those who would like their PPC campaigns completely managed.

AlterSage consults on the best way to bid and structure PPC advertising campaigns for optimal optimisation that will encourage web users to take action with minimal cost to our clients. AlterSage also consults on other aspects of PPC campaign optimisation, such as landing page structure. We do this, by analysing behavioural trends together with creating persuasive marketing copy so as to structure the page in such a way as to ensure maximum conversions.

Enquire now about the PPC solution that would best suit you, or have a look at our other Online Marketing Services