Online Reputation Management

With Consumer Generated Media being more prolific than ever before, it is crucial that businesses and brands are aware of what is being said about them online so that they can respond in a timely manner.

These days, it is so easy for anyone to publish online. Whether it’s on a blog, Twitter or a Facebook fan page, most people make their satisfaction or frustration public online. People are talking about your brand right now. What are they saying? And, more importantly, are you listening?

This is where Online Reputation Management (ORM) comes in. Social Media has become the virtual word-of-mouth - people listen to and respond to what is being said on social media platforms. This can make or break a brand’s reputation. Many of the last decade’s biggest PR nightmares have been caused by shoddy service and poor handling of customers’ complaints (think about Dell Hell, StopCore and SAA Sucks). This has driven people to vent online and can cause irreparable damage to a brand. Conversely, sometimes people have something nice to say, and then you’ll find a “#brandplus” commendation or a positive comment.

Regardless, business and brands need to be present and respond in a timely manner so that they can either protect or claim their reputation. That is not to say that brands should be defensive. However, they should set the record straight so as to prevent one-sided opinions sullying their reputation online.

Timely awareness creates an opportunity to respond.

Online Reputation Management Services

Online Reputation Management or ORM is an online marketing service offered by AlterSage.

We scour the web for any mention of your company or brand name, or any other information that you would like to track. We create a strategy to react to any mention (positive or negative), and thereby lower the risk of negative responses being circulated online, and also work to spread the positive mentions about your brand.

Contact our consultants today to find how we can start helping you with your Online Reputation Management and brand-building strategies.