Search Engine Optimization
Search Engine Optimisation (SEO) is the key to the commencement of a successful and sustainable online marketing campaign.
A good SEO foundation will form the backbone of a long-term online marketing solution. Search Engine Optimisation results can take a while to occur. However, organic rankings achieved through proper and ethical Search Engine Optimisation methods will enjoy longevity. Results from a Search Engine Optimisation campaign usually begin to show between two to six months after the initial optimisation.
These timeframes are, of course, just a guideline – it can take 12 to 18 months for a campaign to reach maturity. This is when one can really assess the true benefit of an SEO campaign. For this reason, a minimum campaign period of 12 months is recommended. Thereafter, we would recommend a lighter maintenance package to retain and improve the rankings achieved during the initial campaign.
Our Search Engine Optimisation Process
We have two phases in our SEO process,comprising an initial and a maintenance phase. The initial and maintenance phases of SEO go hand-in-hand and are dependent on one another.
The initial phase looks at the status of the current site. Here, we conduct keyword research and allocations and optimise the content already on the site. We ensure that we get the basics right in this stage, both in terms of the keywords and the direction of the campaign going forward. We set up goals to accurately track the actions you’d like to measure so that we can assess the success of the campaign over time.
During the maintenance phase, we continue to add and tweak content, build links and work on achieving the goals that have been established during the initial phase.
Higher rankings usually mean more visitors to your site. At AlterSage, we don’t just believe in increasing your traffic, but also believe that it needs to be the right kind of targeted traffic. We take the SEO process one step further and track and analyse the results on a monthly basis. Clean, clear copy and good usability are key to our SEO campaigns. Our goal is to ensure that you see results not only in improved site rankings and exposure, but also from increased leads and sales.
Enquire now to find out how Search Engine Optimisation can benefit your website.
Our SEO Packages
AlterSage offers a choice of three Search Engine Optimisation packages to our clients to ensure that we cater for sites of all sizes and budgets. These packages are highly malleable, and after meeting with each client to discuss their individual needs and objectives, we are able to tailor a campaign to meet their goals and exceed their expectations!
As a rough guide, the three SEO packages we offer are summarised below:
- SEO Lite
Get the basics right. SEO Lite is our entry-level package and is suited to smaller websites or businesses with limited budgets. This package is also a good introduction to SEO and a cost-effective way to test a small trial Search Engine Optimisation campaign. The build-up to results on the SEO Lite package can be relatively slow due to the contained nature of this offering. - SEO Natural
Gain consistent momentum. SEO Natural is our mid-scale offering. The campaign is executed more aggressively on a larger scale and results generally appear between three to five months after the initial optimisation. - SEO Sage
Gain and maintain aggressive momentum. The SEO Sage package is our top-end package and is suited to clients who are looking to see serious results fast. Due to the intensity and scale of this campaign, results are generally seen within two to four months after the initial optimisation.
Enquire now and start benefitting from increased online exposure.
SEO Audit
If you are unsure of which SEO campaign is ideal for your situation, AlterSage is able to conduct a comprehensive SEO Audit. This will enable you to gauge the status of your site in terms of its Search Engine Optimisation status. In the SEO Audit, we will analyse your site – scrutinising your content, site structure and mark-up – and highlight any elements that fall short. This report will provide you with a starting point and direct your focus to what is needed to achieve a better presence online.
Enquire about an SEO Audit now to find out the status of your presence in the online world.