Search Engine Optimization
Search Engine Optimisation is the key to commencing a successful Online Marketing Campaign. It is the crux upon which the other techniques build.
SEO results take longer to emerge online. Results usually appear from between two to six months after the initial optimisation. A strongly optimised website will harvest long-term results and deliver positive return on investment.
Campaign Maturity takes between 12 – 18 months before one can assess the true benefit of a campaign. Longer investment with regards to time is therefore recommended.
Our SEO Process
Generally we have two phases for SEO comprising of an Initial and a Maintenance phase. The Initial & Maintenance go hand in hand and are dependent on one another. The Initial phase really just looks at the status of the current site, ensures that we get the basics right and implemented across the site and set out goals accurately as to what you would like to achieve from the campaign. And then during the Maintenance Phase we work on achieving those goals.
It is important to note that SEO is not a once off process. Search engines look to websites for new content to keep up with the daily entry of websites to their index to prove that the current site is “more popular” or “relevant” to the newly entered ones. Search engine algorithms change constantly and staying abreast of these changes keeps your site one step ahead of your competitors.
We typically recommend a minimum campaign period of 12 months to stabilise the site and to maintain or improve results achieved.
We also don’t just believe in increasing your traffic, we take the process one step further and analyse log and track the results on a monthly basis. Usability is key to our SEO campaigns and our personal goal is that you see the results not only from your increased traffic logs, but from increased leads and sales. That is where it counts after all!
Enquire now to see how Search Engine Optimisation may benefit your website.
Our SEO Packages
We offer a choice of 3 solutions to our clients. The solution is determined post an initial meeting to assess each clients’ unique goals, and then tailored to suit these individual goals.
- SEO Lite - get the basics right. The build up to results are relatively slow. SEO:Lite is the entry level offering, and results usually appear generally between five to six months after the initial optimisation.
- SEO Natural – gain consistent momentum. The build up to results are medium. SEO:Natural is the mid-scale offering, and results usually appear generally between three to five months after the initial optimisation.
- SEO Sage – gain and maintain aggressive momentum. The build up to results are medium-fast. SEO:Sage is the creme-de-la-creme offering, and results usually appear generally between two to four months after the initial optimisation.
Enquire now and start benefitting from increased online exposure.
SEO Audit
If you’re not sure whether SEO is really the way to go for your site, and just want to gauge the status of your site in terms of optimization, we also conduct a comprehensive SEO Audit in which we analyse your site to enlighten you as to how you could improve your presence in the online world.
Enquire about a SEO Audit now and see the status of your presence in the online world.