Web Copywriting

AlterSage offers Web Copywriting as a standalone service or as part of our Search Engine Optimisation packages. The copywriting methodology that we employ is strictly formulated around SEO copywriting with the aim of boosting conversions. We place strong emphasis on the importance of clean, flowing copy that reads smoothly and which is in line with the client’s tonality and target audience.

Web Copywriting differs vastly from traditional offline copywriting. This is due primarily to the way in which people interact with content on the web. Firstly, people tend to scan web copy, Secondly, people viewing a website do not read it like a book – they follow links from page to page. For these reasons the message needs to be clear and concise with strong calls to action.

The copy’s appeal to human visitors is of paramount importance to us. However, we also recognise that web copy needs to provide fodder for search engines. AlterSage takes great care to write SEO copy that is informative and useful to website visitors and attracts search engine spiders.

Tell us about your Web Copywriting requirements or browse our other Online Marketing Services.