Website Conversion Analytics

The aim of every website is not only to attract visitors and increase brand awareness, but also, ideally, to have every visitor perform a specific action on your site. These actions are known as conversions, and the specific actions that are valuable will be determined by the nature of your business and your own individual goals. Examples of conversions include things like filling in a form, contacting you telephonically or purchasing a product.

Website Conversion Analytics works hand-in-hand with website usability, because in order to get website visitors to perform these actions, they need to be lead down a conversion path or goal funnel. Visitors need to be told or shown where to go and they shouldn’t have to think about what they need to do next. Conversion Analytics allows you to analyse your goal funnels and conversion paths to see exactly where and why you are losing potential clients. It also allows you to look at your site to see where your “hot spots” are. You can then take action to improve conversions and increase visitor interaction with your site.

Website Conversion Analytics Solutions

AlterSage conducts Conversion Audits to determine where the gaps are that cause people not to complete the conversion process. AlterSage then creates an advisory document detailing the measures that need to be put into place to increase conversions.

AlterSage’s preferred analytics solution is Google Analytics. Our experience, in conjunction with Google Analytics Individual Qualification certified staff members, means that we are equipped to offer expert advice and implementation of advanced Google Analytics functionality.

These services include Google Analytics consultation and analysis on areas such as implementation, configuration, usability, conversion optimisation and goal tracking and Google Website Optimizer consulting.

Speak to one of our online marketing consultants now to understand where your website could be optimised for conversions.

Google Analytics Training

Our qualified Conversion Analytics Consultants also offer Google Analytics training to clients who would like to learn more about how analytics works, as well as how to interpret their data. This training is bespoke and will be tailored to the client’s needs and level of understanding, from novice to advanced.

Speak to one of our online marketing consultants now to set up your one-to-one appointment.